Now more than ever,
companies are trying to find ways to not only be competitive but be the
trailblazer in their industry. What make
companies such as IBM, the Walt Disney Company, or Campbell Soup company
leaders in their field? The common
thread among these companies leading them to success is strategic
training. Training is not what it used
to be. Training has gone through a
paradigm shift such that it is now tied into the business strategies of an
organization. It has been quoted that IBM “has committed more than $700 million
to its learning initiatives, which it believes are critical for achieving its
business strategy”. (Noe, 2013, pg. 60) Raymond Noe said “giving employees
opportunities to learn and develop creates a positive work environment, which
supports the business strategy by attracting talented employees, as well as
motivating and retaining current employee”.
(Noe, 2013, pg. 60)
Organizational leaders such as managers, trainers, and human resource
personnel “have began to recognize the potential contribution to business goals
of knowledge that is based on experience”.
(Noe, 2013, pg. 61) Therefore,
training is no longer limited to “events employees are required to attend”. (Noe, 2013, pg. 61) The way training is now designed is by
“aligning training and development with the company’s strategic direction…to
ensure that training contributes to business needs”. (Noe, 2013,
pg. 71) I think we need to talk more
about the new look of training. May I
give you a call?
References
Noe, R. (2013). Employee Training and Development.
New York: McGraw-Hill.
Hi Pamela I was able to post! Thank you.
ReplyDeletePamala
ReplyDeleteI really liked your blog post and the statistics and data you provided. I have found that people who are being asked to invest in a program, like to have hard data and support to help them decide whether this is a good path to take.
Do you think the final question could be a little stronger or more direct? What I mean is that maybe instead of saying "May I give you a call" which gives them a way out, ask "when can I give you a call to discuss this further?" It might be a sales pitch but if you can get in the door then you can make your case for your training program.
Kim
Hi Kim,
DeleteI really like the suggestion you made about the direct question. It is one of those "how you say it" that can really make a difference.
Thanks,
Pamala
Hi Pamela, I liked that you included top companies like Walt Disney, IBM, and Campbells to make your point in regards to strategic training. When we can show that successful companies are putting money behind training we can validate our worth. Nice job.
ReplyDelete